April 1st, 2008

Primera Technology is announcing an agreement with Charismac Engineering, Inc. for disc burning software that runs on Apple, Inc.’s Mac OS X v10.5 Leopard called Discribe v.6.0.

This is good news to any Mac user who wants to burn blu-ray and to use Primera’s products as well. Also it is news for anyone who is familiar with earlier of versions of Discribe, as the new software is completely rewritten.

The official press release from Primera:

PLYMOUTH, MN, USA (April 1, 2008) — Primera Technology, Inc., the world’s leading manufacturer of CD, DVD, and Blu-ray Disc duplication and printing equipment, today announced an agreement with Charismac Engineering, Inc. for disc burning software that runs on Apple, Inc.’s Mac OS X v10.5 Leopard operating system. Beginning April 1, 2008, Primera will include Charismac’s new Discribe v6.0 software in all Bravo-Series and XR-Series Disc Publishers.

Discribe v6.0 has been completely rewritten from the ground up in Universal Binary Code for optimal performance on all current Mac platforms. It runs natively on both Power PC and x86 (Intel)-based Mac computers.

Discribe v6.0 has a new user interface that is more intuitive and easier to navigate. An extensive list of most-requested features from previous versions is included such as support for Blu-ray(TM) Disc media. Blu-ray Disc is the new, world-wide industry standard for delivery of high-definition video and other large data files.

“Primera is proud to sell more Mac-compatible automated disc publishers than any other company in the world,” said Mark Strobel, Primera’s Vice President of Sales and Marketing. “We recognize the importance of this market to our industry and are pleased to keep our Mac customers on the cutting edge of Mac operating system technology with Discribe v6.0.”

For Primera units purchased before September 1, 2007, a limited-time upgrade price of just $149 is available for single drive units (Bravo SE, Bravo II and Bravo XR) and $225 for dual-drive units (BravoPro and Bravo XRP). Primera units purchased after

September 1, 2007 qualify for a free upgrade. For more information or to order, visit http://www.primera.com/downloads/support/discribe/Discribe.html.